The project team for this work includes academic (Professor Bernard Guerin) with expertise in anti-racism research and approaches and established artist (Bruce Mahalski) who has successfully run a similar art-based poster competition (Vivid Wellington) in New Zealand. Bev Hong who has extensive project management experience in the social sector co-leads this initiative with Bruce. Both Bev and Dr Grace Wong (a fourth project team member) are Chinese New Zealanders who have undertaken projects in the past focused on migrant and ethnic diversity in Aotearoa New Zealand.
- helping to reduce Chinese racist behaviours by raising awareness, discussion and promoting positive behaviour (real world and online) about what people can do when they witness anti-Chinese racist behaviour to enact and reinforce the social values of Aotearoa New Zealand as a diverse and inclusive (non-racist) society.
- running a publicly profiled poster competition that helps Chinese communities by:
- fostering a sense of belonging and inclusion with increased support offered by bystanders when racist behaviour towards Chinese people is witnessed.
- signalling and promoting New Zealand's inclusive social values with respect to Chinese international students and other temporary visitors to our country.
- Calling out and naming the bad behaviours (in a non-confrontational way)
- Expressing support/concern to the Chinese person being targeted
- To act and speak in ways that remove the social support the perpetrator thinks that they have
- To act and speak in ways to engage others nearby to join in and further reduce the social support the perpetrator thinks that they have.